“OMG, that looks like so much fun honey, can we go do this together?” How many of us ladies have seen those amazingly cool painting photos of our friends at a “paint & sip” studio and thought this same thing? Trouble is, our “better half” doesn’t seem to think this new activity is up his alley.
As a matter of fact, if you ask a group of men whether they’d prefer to take a paint class or get up in front of a large crowd and make a speech…well, you know which one your husband or boyfriend would choose.
Yup, it’s a tough sell ladies but don’t fret, your local art lady (me, Corina!) has spoken to so many of my couple customers and have come to the following conclusions on how to make the sell. Sit back, relax, have a glass of wine and take notes…wink!
POINT #1, IT’S NOT JUST FOR WOMEN
Most men who even entertain the idea of “Hmm, maybe I should think about this new possible activity with my wife” soon snap back to their “reality” and assume the following: “Nah, this kind of stuff is just for women. I don’t want to go to a class with just a room full of women. What will the guys think if they catch wind of this? Nope, this isn’t going to happen.” Well, stop the presses! Go For It!
Now is your time to educate your lovie with a few counter points. Firstly, this stuff isn’t just for women; please note that most of the more well-known artists are MEN! Van Gogh, Picasso, Pollock, etc.
Also, his point about being in a room full of women: what is wrong with that?!! He will be the “star” of the show, plus most of our Art Class & Wine Glass sessions on weekends are predominantly COUPLES.
And in conclusion, his fear that his guy buddies will hear about his painting outing will actually turn into HIM calling or texting his buddies after the class to either “show off” his painting or communicate what an amazing experience it was.
It ends off with this conversation with his buddy, “You need to bring your wife and next weekend we can all do a couples thing and paint! It’s so cool!”
POINT #2, “I DON’T HAVE ANY ART ABILITIES!”
Of course, he doesn’t have any art abilities…or does he??? We are all guilty of getting comfortable and not experimenting with different things, activities or even experimenting with a new restaurant.
So how in the heck are we going to get him to paint? Start off by telling him about your shortcomings. Let him know that you’re no Picasso either and as a matter of fact, that last paint class that you took with your best friend? Yeah, that’s not suppose to look like a mountain, it was suppose to be a meadow. Once your partner realizes that you went into it with little or no skills but enjoyed the process, he will feel a bit more at ease on this new activity.
Let him know that there is an instructor taking him “step by step” on the painting. Even so, at our art studio, we do pre-sketch many of our designs so that clients aren’t trying to fix a crooked Eiffel Tower. Communicate how the instructor walked around during the session and gave some students a more hands-on approach when they messed up their painting. There’s always a way to fix any painting, believe me!
And if he’s still hesitant, just suggest a fluid art pour painting session where they teach you how to mix and pour paint (no art skills required at all.)
POINT #3, WHO WANTS TO PAINT THAT?!
Ok, so maybe he isn’t as hesitant about trying this whole new “paint class” idea. You’ve gotten as far as discussing when you’d like to go and now to discuss the “where.” What do you mean “where you’d like to go?”
This is our little secret on how to seal the deal… Did you know that if you sign up for most paint & sip classes at many studios, they already have a calendar of what is being painted in advance and when?
For example, you look up a local franchise art studio, next Saturday’s calendar shows it’s a painting of a vase with colorful flowers at 7pm (with signup required in advance.) This works for some, but do you really think he’s going to want to paint flowers, and moreover, do you really think he’s going to want two of the same paintings of flowers? Nope, I didn’t think so.
Here’s where you “sell” him on the idea by letting him know that at Art Class & Wine Glass we do not have a set schedule of when and what is being painted. You both get to choose the time, the date and the paintings you’d prefer! What? Yes, you read this correctly! Maybe when you both went onto our catalog page he got really pumped up about doing that “Galaxy Bear” painting. And, once you scrolled down a bit further, he saw the “couples” paintings that are two canvases that make one idea and thought, “Wow, this would look great in our den.” Now is the time to get him excited with all the themes he can choose from.
POINT #4, BRING DRINKS & SNACKS
Hey, have you heard that you can bring foods and drinks to these type of establishments? Heck ya! If you let your spouse/boyfriend know that they can bring their favorite beer or wine, this paint activity just got a bit more “interesting.” Let’s face it, he’s going to be a bit hesitant anyway but if we add a little something to sweeten the deal, he may go along with you.
Pick up his favorite pizza “to go.” Bring his “go to” lager or beer. Sure, he may need some other snacks too…pack that as well. Most paint & sip studios are pretty flexible on adult beverages or even regular non-alcoholic beverages. Perhaps the weather is chilly outside and some hot lattes with some banana nut bread would hit the spot on a Saturday afternoon. The reason most studios permit foods and drinks is because it allows us to all relax with our comfort foods, thus creating a more fun atmosphere.
Of course, if you were taking ADVANCED ILLUSTRATION on a college campus these things would not be allowed. But remind him that this class is more “entertainment” than being a rigid, strict class environment. We call it an art party and not so much an art class.
POINT #5, SEAL THE DEAL WITH THIS STEP!
It’s Friday, you’ve brought this idea up for a second time and given him all the pertinent information. He’s on the fence. No plans with his buddies have been made for Saturday yet. You bought his favorite beer that’s chilling in the fridge. Oh, wait, what is this? His favorite candy bars too?
Now is the time to bring this up one last time. How? Well, we women have super powers don’t we? Let me tell you mine! About 11 years ago, my marketing director at my 9-5 job invited me to a “paint and sip” studio that was opening up here in Houston. I had no idea what a “paint and sip” was but it had the five magic words “Free paint and sip class.” Bam! I was sold!
But unfortunately when I told my husband about it, his face told me everything. And to counter that face, I made my face (hint, my super power!) I looked at him with big bright eyes of enthusiasm and hope (that he was going to say yes.) He did!
And now 11 years later, with two art studios of my own, I spread my advice on how you too can have an awesome time together as a couple learning, growing and having fun! Now get out there and paint…